Very well managed, new, clean design makes it more appealing to navigate. When you click for more info you’ll more often than not end up with info boxes that you need to fill in before you can advance to the pricing info.

We wish sites would be more transparent about their fees.

Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.

But too many filters and rigid check-boxes can have you dismiss huge numbers of people at once – something that apps like Bumble, Happn and Tinder tried to do away with (though that brings its own set of issues).

One 5ft 10in friend reports she saw only 400 potential men to browse when she logged in to

There’s currently a 7-day free trial to communicate with matches for free until 1 January.

It’s a softly, softly approach – excellent for those new to internet dating or nervous about entering the melee, or using a fast-food dating app like Tinder.

Another friend is about to marry the short, bald banker with absolutely no ‘online dating’ message-type chat she met at a party.

As a 5ft 9in glamorous cocktail type who says she hates bankers, she freely admits she’d have swiped right past him on Tinder or blocked him on Match – and he may well have done the same.

The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.

Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.

When she reduced her height to 5ft 9in, that rocketed to almost 2,000.

A full 1,600 men would have unknowingly discounted this amazing person because of 2.5cm of extra leg length – and she would have continued to find internet dating limited and unsuccessful.

Yet many friends of mine who had previously ruled out anyone with children on a dating site are now happily dating (or married to) single parents they met in real life.