In this same episode, Ted surprises Peggy by kissing her.

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Elizabeth "Betty" Francis (née Hofstadt, formerly Draper; January Jones) is the ex-wife of Don Draper (who affectionately called her "Betts," or on occasion "Birdy") and mother of their three children, Sally, Bobby, and Gene.

Her family home was in Elkins Park, Pa., and she graduated from Bryn Mawr College. She is the archetypal dissatisfied 1960s housewife, who dutifully turned her back on her education and professional career (as a model) to become a homemaker.

She was originally Draper's secretary, but showed surprising talent and initiative, including a knack—similar to Draper's—for understanding the consumer's mind.

Don promotes her to copywriter, and she eventually accepts a copy chief position with Ted Chaough's firm, CGC, only to find herself once again working for Don following a merger.

Draper is the series' protagonist, and more storylines focus on him than on other characters.

Margaret "Peggy" Olson (Elisabeth Moss), upon introduction, is the ostensibly naïve "new girl" at Sterling Cooper.Don spontaneously comes up with, and pitches to Ted, the idea that they should combine their firms so as to have a shot at competing with the major ad agencies.Ted agrees, and the two firms merge, much to the surprise of everyone concerned.After Don embarrasses Ted and Peggy in front of a client, Ted decides that he cannot be around Peggy anymore.However, seeing her dressed provocatively to go on a date with another man, Ted camps out at her door until she returns.Peter "Pete" Campbell (Vincent Kartheiser) is an ambitious young account executive whose father-in-law controls the advertising for Clearasil, a Sterling Cooper account.