With more high-speed Internet available now in rural areas, Miller says many farmers look for love on the site with their cell phones while riding on their tractors.

It's one of many niche dating sites that have popped up in North America in recent years.

Farmers Only counts 10 per cent of its members as Canadian, and boasts about 300 successful matches.

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At one point, he had to redesign the site when he realized most farmers had dial-up modems.

The little dating site that grew now has about 1.5 million members.

On their first date, they met in the middle in the town of Estevan, had supper at a local restaurant, then drove around and talked for hours in his pickup truck. He moved his cattle down to her horse ranch and became "Dad" to her little girl.

They married last September, the weekend after her family's annual horse sale.

A divorced, female friend was having trouble meeting men while working long hours on her farm, and found suitors on other dating websites didn't have a clue about what her life was like.

Miller started promoting his new business with flyers at feed stores.

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Chelsea and Daniel Seitz pose at their wedding on Sept. An online dating site called Farmers Only promised to steer him clear of city slicker singles and hook him up with potential partners.

(Chris Jones/Canadian Press) An online dating site called Farmers Only promised to steer him clear of city slicker singles and hook him up with potential partners looking for a man just like him, one comfortable in cowboy boots and living life on the land.

Some of the company's corny and comedic ads have become popular on You Tube and created online spoofs.