A one step Facebook log-in process leads on to a few simple questions (the most obvious – height, kids, whether you drink or smoke), a description and a photo – then you are in. To use the site fully – sending unlimited messages to other members – payment is required.

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You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.

Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.

The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.

Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.

e Harmony is another massive player, with 3 million users signed up.

But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.Very well managed, new, clean design makes it more appealing to navigate. When you click for more info you’ll more often than not end up with info boxes that you need to fill in before you can advance to the pricing info.We wish sites would be more transparent about their fees.Another friend is about to marry the short, bald banker with absolutely no ‘online dating’ message-type chat she met at a party.