Just ask Mark Brooks, who has worked in and around the industry for two decades. It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.

Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.

The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.

Through May 31, the online dating industry has spent more than $214 million on national TV spots in 2014.

The amount online dating sites have spent on national TV ads in the first five months of this year have nearly matched the amount spent for all of 2013, according to data from research firm i Spot.

Opportunities for the younger crowd to join an online dating service can be found in the numbers, such as the juxtaposition of 83% of young people Cassandra surveyed preferring to meet a potential partner in person but only 40% having ever actually asked someone on a date face-to-face.

Squishing aside, the increased interest has meant huge revenue.

Those who both swipe right on each other can begin a message conversation.

Tinder is the game-changer, as it has severely reduced the stigma of online dating with its ease of use and gamification, many professionals agree.

IBISWorld reports the online dating industry was worth billion in 2015 and poised for even more growth.

Industry marketers have proverbial dollar signs in their eyes and are trying to figure out how they can become relevant to users in unique ways.

However, Match.com’s most digitally effective ad so far this year is its “Nikki and Joey; Kindergarten” spot, which starred a shy kindergarten teacher looking to get back into the dating world.