The running Kiwi in the Trade Me logo is named "Kevin" or "Kev" and his name can be seen by hovering over the site logo.

Trade Me often change the logo and stylise Kevin to reflect major events in the calendar.

Trade Me launched the Safe Trader escrow service about this time.

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Trade Me has remained the major Internet-auction site in New Zealand, with both international and smaller national competitors gaining relatively little market penetration.

Morgan commented on e Bay's attempt to penetrate the New Zealand market in an interview: "...

We went up to some backwater because it was the only accommodation we could find.

Anyway, there was nothing to do, so that night I started drawing a data model. Then when I came back to Wellington I literally sat on the couch and built the site on a laptop over a five- or six-week period." In its early stages Morgan humorously listed Trade Me for sale on e Bay with a $1 million buy-now price.

I think there are big cultural issues there that are just not well understood.

For example the Americans think that everyone has a zip code [...] they were a little late in and then they launched in US dollars." Morgan took time off from the stress of running the booming Trade Me site in September 2001, and went to the United Kingdom to manage an IT team in London.Managed by Trade Me Ltd., the site was founded in 1999 by New Zealand entrepreneur Sam Morgan, who sold it to Fairfax in 2006 for NZ0 million.Trade Me was publicly listed as a separate entity on 13 December 2011 under the ticker "TME".Much of the success to come was based around the 'Trade Me Manifesto', a series of ten values for keeping the site fast and the company technology focused.e Bay tried to enter the New Zealand market in 2001, but had little success.By August 1999 membership had risen to 3500, and Morgan could dedicate most of his time and funding to the site.