The Stories functionality was later expanded to "Live Stories", letting users at on-location events contribute snaps to a curated story available to all Snapchat users.

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Further studies have also suggested that the success of Snapchat has not been due to its security, but rather for being "fun".

Snapchat has become notable for representing a new, mobile-first direction for social media. in September 2016, along with announcing Spectacles, a pair of smartglasses with a camera capable of recording ten seconds of video.

Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product.

The attorneys also accused Brown of committing fraud against Spiegel and Murphy by falsely claiming to be a product inventor.

On behalf of their clients, the law firm concluded that Reggie Brown had made no contributions of value or worth, and was therefore entitled to a share of nothing.

In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn’t about capturing the traditional Kodak moment.

Two years later, it announced a new, global "Our Story" feature, letting all users contribute snaps at any time Studies of Snapchat usage have discovered that its users are primarily millennials.

Although researchers originally hypothesized that the app's self-deleting nature encouraged sexting, studies have concluded that privacy-sensitive messaging has been a minority-share of its usage forms, while the primary usage is sending comedic content.

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One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible.