Before recording started, every member of the band went on a 'girl-led journey', spending two days with young women whose lives are similar to those of the characters they play.

This experience has had a profound effect upon them."The girl-led journey made me realise how difficult life is for many people, including Emuye's life with the abusive father.

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With a population of 3,384,569 (2007 census), the city is the largest in the country.

It has been viewed online more than 500,000 times and has become a staple on the ETV, the main Ethiopian broadcaster.

The song was also remixed and has been a massive hit in the clubs in the capital, Addis Ababa.

That transformation has started with Yegna themselves.

"I used to hear a lot before about rape and violence but I would just listen and that was it.

Their second video, , directed by Darren Grant who has worked with Destiny's Child and India. The group was put together by Girl Hub, a joint initiative of the Nike Foundation and the UK's Department for International Development, which seeks to transform the lives of adolescent girls living in poverty.

Those in Ethiopia face particular hardship – almost 7 million adolescent girls live on less than per day; half of all girls are married by the age of 15; nine out of ten girls need permission to leave their house; and one fifth of Ethiopian girls say that they have no friends at all.

There are so many girls out there like the one I met," says Zebiba.