Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.Neurobiologist Robert Sapolsky constructed a reproductive spectrum with opposite poles being tournament species, in which males compete fiercely for reproductive privileges with females, and pair bond arrangements, in which a male and female will bond for life.

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Dating is a stage of romantic relationships in humans whereby two people meet socially, possibly as friends or with the aim of each assessing the other's suitability as a prospective partner in a more committed intimate relationship or marriage.

It can be a form of courtship that consists of social activities done by the couple.

On the Internet, there is a lot of advice about where to go to meet people, what to say in conversation, and how and with whom to flirt.

Contrary to popular belief, lots of people find love online.

From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.

Men and women became more equal politically, financially, and socially in many nations.

Regardless of our education and socioeconomic status, each of us has one same desire: to find true love.

We would like to have someone around who will love us in spite of all our imperfections, and who will desire to build memories with us.

However, one particularity of the human species is that pair bonds are often formed without necessarily having the intention of reproduction.