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The network then launched an image campaign using the slogan "Lo mejor de los dos Mundos" ("The Best of Both Worlds"), with several billboard ads being erected in cities such as Miami and San Francisco as part of the campaign, heralding a "new era" for Telemundo.
In its early years, Ramos maintained continuity between his radio and television stations by signing an exclusive deal with the most well-known and influential actor/comedian/producer in Puerto Rico, Ramón Rivero – better known as Diplo – whose comedy show El Tremendo Hotel ("The Tremendous Hotel"), which was broadcast on WKAQ radio, was the most popular radio program in Puerto Rican broadcasting history.
Rivero produced the first comedy/variety series for WKAQ-TV, La Taberna India, and on You Tube, which helped to catapult the television station to the top of the ratings.
In an effort to boost its tepid ratings and quell complaints from advocacy organizations such as the National Hispanic Media Coalition that criticized both networks for not featuring content relatable to American Latinos, Telemundo outlined a new strategy to better compete against Univision by increasing production of domestically produced programs.
In 1995, under the direction of executive vice president of programming Harry Abraham Castillo, Telemundo opened its first network studio on the West Coast.
Telemundo's effort faced an initial setback when Mexico's leading broadcaster, Televisa, purchased production company Capitalvision, which had been producing the telenovelas in conjunction with the network.
Parent company Telemundo Group experienced major financial challenges during this time, filing for Chapter 11 bankruptcy protection in 1994, due to a debt load of more than 0 million that the company owed to its creditors.The new corporation quickly went public, and in 1987, Reliance decided to rebrand Net Span as Telemundo.Later that year, it purchased additional stations in San Francisco, Houston (KTMD, channel 47) and San Antonio (KVDA, channel 60). In May 1992, Telemundo underwent another management change, appointing former Univision president Joaquin Blaya – who resigned from that network after discovering in an FCC filing for A.Ramos wanted to maintain a consistent branding for his media properties based around the "mundo" theme (the Spanish word for "world"), and chose to brand his new television property as "Telemundo" (in effect, translating to "Teleworld" or "World TV").Ramos had tried to obtain a television station license as early as the mid-1940s; however, because of a freeze imposed by the Federal Communications Commission (FCC) that suspended the filing and approval of broadcast license applications for new television stations in the United States and its territories due to World War II, he had to wait until 1954 to obtain the license.On November 25, 1997, Liberty Media and Sony Pictures Entertainment purchased a majority interest in Telemundo from Reliance Capital Group for 9 million, beating out a bid made days earlier by an investment group led by Telemundo Group chairman Leon Black, who had already owned 40.3% of the network through Apollo Global Management and remained a minority partner in Telemundo Group through the purchase; under the deal, Liberty acquired a 40% interest and Sony (which made its entry into domestic broadcasting ownership with the deal) acquired a 35% stake in Telemundo, with the remaining interest held by investment firms Apollo Global Management and Bastion Capital Fund.