Start a dating site
Her customers LOVED being able to meet singles in person and then communicate with them privately online…reminds me how AOL IM became so popular among teenagers in middle school/highschool.
Depending on the membership package her services included matchmaking services, background checks, and free trips.
Sometimes I think it’s because I’ve probably experienced the worst of relationships but also the best one with my husband.
A few times a month she would hold events in the comfort of her home that for African American Singles; all promotions were done offline locally.
Where she would make her money is having this network of African American Singles register on her website, Mocha
The last I heard they were pulling in 15,000 new registered users (not members) a day.
But instead investigating the large dating companies further, eharmony, lavalife, tickle, and Date.com, I decided to take a look at a company who owns Niche Dating websites.
She didn’t have millions of members but she did have a 100-150 dedicated member paying a registration fee each month.
Her registration fee was not .99 BUT was – 99 a year depending on the package.
My Space very quickly took away 1,000’s of paying members from Dating sites.
Users asked themselves, “Why pay .99 a month when I can create my own profile, view other user’s profiles, and chat directly with them?
Around this time was getting national media attention and Dr.